{"id":6969,"date":"2023-06-26T14:58:00","date_gmt":"2023-06-26T21:58:00","guid":{"rendered":"https:\/\/www.sacregcf.org\/una-cosecha-adecuada\/"},"modified":"2026-06-28T19:25:26","modified_gmt":"2026-06-29T02:25:26","slug":"una-cosecha-adecuada","status":"publish","type":"post","link":"https:\/\/www.sacregcf.org\/es\/una-cosecha-adecuada\/","title":{"rendered":"Una cosecha adecuada"},"content":{"rendered":"\n

Para fortalecer la regi\u00f3n de Sacramento, debemos apoyar el \u00e9xito de los l\u00edderes locales de organizaciones sin fines de lucro, algunas de las mismas personas que lideran el cambio positivo en nuestra comunidad. Pero los datos de nuestros \u00faltimos Big Days of Giving<\/a> muestran que las organizaciones dirigidas por personas de color han recibido sistem\u00e1ticamente menos fondos que las organizaciones sin fines de lucro de tama\u00f1o similar dirigidas por sus hom\u00f3logas blancas, a pesar de los resultados de alta calidad. <\/p>\n\n

Durante el Big Day of Giving 2022, recibieron un 38% menos.<\/p>\n\n

Para abordar esta brecha y apoyar soluciones duraderas a los grandes desaf\u00edos de nuestra comunidad, lanzamos Cultivate<\/a>, una cohorte para fomentar la conexi\u00f3n y la colaboraci\u00f3n entre los l\u00edderes de color de las organizaciones sin fines de lucro que participan en Big Day of Giving. Como nuestra socia en este trabajo, Marisa DeSalles, describe a continuaci\u00f3n, el esfuerzo est\u00e1 cosechando frutos tempranos. <\/p>\n\n

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MARISA DESALLES<\/strong>Buena Consultor\u00eda de Tilth<\/a>Experta en recaudaci\u00f3n de fondos para organizaciones sin fines de lucro y mentora de Big Day of Giving<\/em><\/p>\n\n

En el verano de 2020, redescubr\u00ed mi amor por la jardiner\u00eda. La jardiner\u00eda se parece mucho a la recaudaci\u00f3n de fondos. Incluso con esfuerzos constantes, sus resultados nunca est\u00e1n garantizados. Pero con los insumos correctos y un trabajo cuidadoso, y un poco de suerte, puedes cosechar una cosecha que sostenga tu misi\u00f3n. <\/p>\n\n

Casi al mismo tiempo, comenc\u00e9 a notar investigaciones en todo el pa\u00eds que mostraban que los recaudadores de fondos de color y las organizaciones dirigidas por personas de color recaudaban constantemente menos que sus pares blancos. Peor a\u00fan: a pesar de lo diversa y progresista que es nuestra querida \u00e1rea de la capital, seguimos las tendencias nacionales. <\/p>\n\n

Entonces, cuando la Fundaci\u00f3n Comunitaria de la Regi\u00f3n de Sacramento me invit\u00f3 a colaborar en la idea que germin\u00f3 en Cultivate, vi la oportunidad de combinar mi amor por ayudar a las organizaciones sin fines de lucro a tener \u00e9xito durante Big Day of Giving con mi nueva especializaci\u00f3n en reducir la brecha de recaudaci\u00f3n de fondos. <\/p>\n\n

El resultado fueron cinco meses enriquecedores y gratificantes de trabajo con los 27 miembros de la cohorte inaugural de Cultivate. Evaluamos nuestras necesidades, evaluamos los perfiles de GivingEdge de cada uno y exploramos temas como los fondos de contrapartida, la recaudaci\u00f3n de fondos entre pares y el desarrollo de juntas directivas s\u00f3lidas. <\/p>\n\n

Reunirse en un espacio seguro y concentrado con los compa\u00f1eros permiti\u00f3 una r\u00e1pida ideaci\u00f3n y saltos de creatividad. Nos compadecimos de los desaf\u00edos de la financiaci\u00f3n impredecible, la gesti\u00f3n de la creciente necesidad de nuestros servicios y la retenci\u00f3n de personal talentoso. Encontramos nuevas formas de animarnos, colaborar y animarnos unos a otros. <\/p>\n\n

Para m\u00ed, Big Day of Giving se siente como un jard\u00edn comunitario gigante compuesto por cientos de organizaciones que sirven a la comunidad. Un d\u00eda al a\u00f1o, el agua fluye libremente de miles de peque\u00f1os grifos, los generosos donantes de esta regi\u00f3n. Pero no llega a todas las parcelas por igual. <\/p>\n\n

Todos nos damos un fest\u00edn en este jard\u00edn. Todos nos beneficiamos de su generosidad. Todos respiramos el ox\u00edgeno que nos da. Algunos miembros del jard\u00edn son pl\u00e1ntulas especiales, rebosantes de promesas. La cohorte de Cultivar es donde reciben cuidado, amor y riego suave, porque no se pueden regar las pl\u00e1ntulas con una manguera contra incendios. <\/p>\n\n

El Gran D\u00eda de Donaciones de este a\u00f1o ha llegado y se ha ido, y 762 de las organizaciones sin fines de lucro que nos alimentan fueron regadas con $13.8 millones de galones de amor.<\/a> M\u00e1s de $420,000 se destinaron a las 27 plantas especiales en la secci\u00f3n Cultivar. Yo llamar\u00eda a eso una cosecha adecuada. <\/p>\n\n

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Esfuerzos como Cultivate y los nuevos filtros de b\u00fasqueda en GivingEdge, el sitio web que alberga Big Day of Giving, hicieron que fuera m\u00e1s f\u00e1cil que nunca para los donantes encontrar organizaciones locales sin fines de lucro dirigidas por personas de color durante el d\u00eda de donaciones de este a\u00f1o. Sabemos que el cambio duradero exige m\u00e1s. \u00a1Gracias al generoso apoyo del Fondo Comunitario de RCA, estamos expandiendo la programaci\u00f3n de Cultivate el pr\u00f3ximo a\u00f1o! <\/p>\n\n

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