Unrestricted Giving, the Trust Factor, and Why It Matters

Whatever ways your clients choose to get involved, you’ll know that you and your clients can trust the Foundation.

The gifts Americans give every year provide critical support for more than a million organizations that are helping sustain the quality of life in our communities. Philanthropy equates to 2% of GDP–that’s a little more than the home health care services sector! And, trust is growing as a must-have prerequisite before your clients decide to give to an organization, increasing from 63.9% to 69.9% between December 2021 and December 2022.  

With trust in charitable organizations driving so many giving decisions, it’s important for you and your clients to be aware of the Foundation’s role and commitment to stewardship. Every day, the team at the Foundation works with members of our board of directors, civic leaders, and nonprofits to deeply understand the areas where the people in our community need the most help. The needs of our community are ever-changing. The Foundation always has its finger on the pulse of the community’s top priorities and the best way to address them. Through its convening power, community knowledge, and perpetual mission, the Foundation is an unparalleled resource to make our community better for everyone.  

As you talk with your clients about their philanthropic plans, keep in mind that many individuals and families establish multiple funds at the Foundation to meet all of their various charitable giving needs. Your client might consider establishing an Unrestricted Fund or make gifts to existing funds that are specifically designated by the Foundation and its board of directors to address the most critical needs of our community. For example, your client may decide to:  

  • Contribute to the Foundation’s Impact Fund to support the Foundation’s long-term grantmaking. 
  • Donate to the Foundation’s operating fund to support the Foundation’s mission for years to come.
  • Support a special initiative fund to help people who need assistance right now to get back on their feet, relying on the Foundation’s network and expertise to invest the dollars where they’re needed most critically. 

Whatever ways your clients choose to get involved, you’ll know that you and your clients can trust the Foundation to make a lasting difference in the community we all love.

This article is provided for informational purposes only. It is not intended as legal, accounting, or financial planning advice.